PSI provides life-saving information, products and services to tackle the most pressing health problems, so that people can lead healthier, happier, more productive lives.
At PSI-Caribbean, we believe that getting the right products and services to vulnerable populations is key to helping people live healthy lives. Equally important is making sure they are in a supportive environment that encourages the uptake of the services. We use social and behaviour change communication (SBCC) to motivate persons to adopt healthier behaviours, such as using a condom, doing regular cancer screening and reducing sugar intake.
We do this in many ways, using traditional communication tools, social media, the latest communication technology, school outreach programs, and community interventions. Fundamental to our approach is the understanding that behaviours don’t occur in a vacuum and that many behaviours are grounded in social and cultural norms that are deeply rooted.
PSI-Caribbean works in the following health areas: